Overview
Effects in QuickFrame AI allow you to generate video scenes using pre-designed visual treatments that place your brand into high-impact moments. Each effect defines how the scene looks and behaves. When you apply one, QuickFrame AI generates a scene based on that effect.
Effects are accessed from within an existing video and can be applied to a specific scene to generate a new visual version. You can optionally add reference imagery, such as a product or brand asset, to guide how your brand appears in the scene.
Effects are best when you:
Need fast, high-quality scene generation
Want inspiration or a creative starting point
Are exploring different visual styles
Want to place your product into stylized environments
Why it matters
Why it matters
Effects give you a faster way to create visually compelling scenes without building them from scratch.
With Effects, you can:
Apply stylized visual treatments directly to scenes
Explore multiple creative directions quickly
Insert your product or brand into pre-designed moments
Generate and save new scene variations with minimal effort
Before You Begin
You must have a video created in QuickFrame AI
Effects are applied at the scene level, not globally across the video
Apply Effects
Open your video.
From QuickFrame AI, open an existing video project.
To open Effects, you can:
Stay on the Story tab.
On your desired scene, click Replace > Video effects.
Click on the Editor tab.
From the scene timeline, click on your desired scene.
In the right pane, click Video effects.
Choose an Effect.
Explore available effects to select a visual style or moment that aligns with your brand.
If you’re unsure where to start, you can:
Regenerate scenes to explore different outputs
Browse multiple effects to compare visual directions
Add reference imagery (optional).
This helps place your brand directly into the generated scene and improves relevance.
Click + Add image > Apply to upload or select a reference image, such as:
A product image
A brand asset
Generate the scene.
Click the Generate icon.
QuickFrame AI will create a video scene based on:
The chosen effect
Any reference imagery provided
Review and refine.
If the result isn’t quite right, you can:
Regenerate the scene
Try a different effect
Adjust or replace your reference imagery
Save your work.
Click Save to Scene.
Download Effects
From the Story tab:
On your desired scene, click the ellipses.
Select Download from the menu.
From the Editor tab:
From the scene timeline, click on your desired scene.
From the right pane, under DOWNLOAD, click Video.
Pro Tips
Start broad: Explore multiple effects before committing to one direction.
Use reference imagery: Adding a product or brand asset helps ground the scene.
Iterate quickly: Regenerating scenes is the fastest way to find the right fit
Focus on fit, not perfection: Choose the effect that best aligns with your brand moment